Oncological Sciences Center

'Pink this, pink that' - perhaps it's time to re-evaluate Breast Cancer Awareness Month

November 5, 2013

In October  National Breast Cancer Awareness Month  it seems to be everywhere: ribbons, T-shirts, football and marching band uniforms, jewelry, even kitchen appliances. Wherever you look, there are signs, commercials and articles urging greater awareness of the scourge of breast cancer. But 30 years after the first Race for the Cure was held in Texas, has pink fatigue finally set in? Has the effort become too corporatized? And has the focus on breast cancer drained attention and resources from other cancers and diseases afflicting women?
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