Purdue News

January 21, 2004

Krannert School's e-business center offers lecture series

WEST LAFAYETTE, Ind. - The Center for E-business Education and Research (CEER) at Purdue University is offering a spring lecture series geared to the present and future needs of those in e-business.

"We bring in people who are working at the cutting edge of business and technology management," said Patrick J. Duparcq, clinical professor of marketing and director of CEER. "The application of e-business is alive and well and growing at a tremendous pace. That holds for e-enabled internal business processes, such as e-procurement, new product development and knowledge management, and also for pure e-commerce.

"Online shopping has grown 30 percent year-to-year from 2002 to 2003, and has grown between 30 percent and 40 percent each year over the last five years. That's why we need to keep education on the use of technology in business processes front and center."

The lectures are presented from 4:30-6 p.m. on Wednesdays in Rawls Hall, Room 3082, as part of a class Duparcq teaches on technology and e-business consulting. The lectures are free and open to the public as seating permits.

Dates, speakers and titles of the talks are:

• Wednesday, Jan. 28 – David Bates, Xerox global sdirector of internet marketing, "Using the Web as a Selling Tool."

• Wednesday, Feb. 4 – Ken Lownie, CEO, Marken LLC. "Building the Firm: The (Enormous) Challenges of Building a Sustainable IT Consulting Practice."

• Wednesday, Feb. 11 – Mark Ciccone, director of Procter & Gamble Co.'s Beckett Ridge Institute. "The Store of the Future – Technology in the Consumer Packaged Goods Industry."

• Wednesday, Feb. 25 – Jim Garn, director of Nissan North America's Dealer E-Business Solutions. "The Automotive Industry Under Transformation."

• Wednesday, March 31 – Tom O'Brien, Wayspring CEO. "Measuring the Productivity of Implemented E-business Solutions."

• Wednesday, April 21 – Egil Juilussen, principal analyst, Telematics Research Group. "Telematics."

• Wednesday, April 28 – Chris Beltran and Paroon Chadha, co-founders, Passageways.com. "Making High-Impact Consulting Presentations."

CEER associates, including Krannert School faculty and MBA students, undertake research projects with industry partners. Some companies represented on CEER's board of directors are IBM, Siemens Building Technologies, Whirlpool Corp., Honeywell International Inc., Greater Lafayette Progress Inc., Synovius LLC and Cisco Systems Inc.

Note to Journalists: Because the primary purpose of the lectures is educational, no photographs or videotaping is permitted during the presentations. Journalists wishing to cover individual speakers can arrange for interviews and photographs by contacting Kristen Scifres, CEER marketing and operations assistant, at (765) 494-6250, kscifres@mgmt.purdue.edu .Videos of selected lectures will be available via the Internet.

Writer: Mike Lillich, (765) 494-2077, mlillich@purdue.edu

Sources: Patrick Duparcq, (765) 494-4461, duparcq@mgmt.purdue.edu

Kristen Scifres, (765) 494-6250, kscifres@mgmt.purdue.edu

Purdue News Service: (765) 494-2096; purduenews@purdue.edu

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