Social Media as a Scientific Responsibility
At least 68% of Americans get their news from social media. University researchers play an important role in sharing science-related news, with 47% of scientists using social media to discuss their findings and keep up with new discoveries.
To Dr. Zhao Ma, Professor of Natural Resource Social Science at Purdue University, communication is both a vital part of research and a way to help promote colleagues and students.
“Whether we’re social or biophysical scientists, engineers, or humanities scholars,” says Dr. Ma. “It’s important to be able to communicate our work with a broader audience within and beyond academia. Since a lot of our audience is already on social media, it makes sense to use it as a tool for communication.”
For Dr. Ma, it’s not just about promoting her own work, but that of her colleagues and students.
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