Student Recruitment

Steps:

  1. Department will decide if they want to use a 3rd party vendor to recruit and help admit students into the program.
  2. A recruitment plan will be put in place. Recruiters will work closely with the marketing team and the program lead to make sure there is consistency in the message being sent out.

Questions to Consider:

Customer Relationship Management (CRM)

  • Implement a scalable, best-in-class CRM platform across all institutions.
  • Support customization and integration of the CRM with other business systems to ensure all student-touch data is available for analytics and reporting.
  • Design a telephony operations model: perform vendor evaluation, selection, and ongoing management.
  • Recommend and execute in-house customizations (e.g., optimal lead routing protocols) for telephony strategy.
  • If CRM is provided by an outside vendor, negotiate what data is provided back to the university.

Recruitment

  • What is your student recruitment process?
    • Who will manage student recruitment?
    • How will you recruit students?

Who is Involved:

3rd Party Vendor (Initiator)
Purdue Online (Initiator)
Faculty (Collaborator)