Purdue University’s top media stories of 2023
Billions exposed to Purdue through earned media efforts
Purdue President Mung Chiang speaks to media following the June signing event creating Purdue University in Indianapolis, Purdue's first comprehensive urban campus. (Purdue University photo)
WEST LAFAYETTE, Ind. —
Purdue University experts, research, innovation, announcements and more were viewed a potential 121.1 billion times in 2023 as a result of being featured in 90,170 media stories worldwide, an increase of 16% from the 77,323 placements in 2022.
Highlights included appearances on 60 Minutes, NBC’s TODAY Show, BBC, NPR’s Morning Edition, The Economist, Fast Company, The Wall Street Journal, Washington Post Live and the front page of The New York Times.
“Media mentions at Purdue are rising day-over-day, month-over-month and year-over-year,” said Tim Doty, senior director of media and public relations. “Earned media is just that — not paid, not guaranteed — rather, it’s earned by a team of professionals who have built trust with an ever-growing, international network of journalists. It all starts with having great stories to tell, but our people excel at bringing strategy and authenticity to their media relations.”
The following are Purdue’s top 2023 news topics as of today (Dec. 19), ranked by audience reach:
10. Purdue University in Indianapolis and the IUPUI split
Purdue University launches its urban campus in Indianapolis.
767 Placements: Forbes, The Chronicle of Higher Education, Inside Higher Ed, The Indianapolis Star
Audience reach: 459 million potential views
9. Luna Lu and smart concrete sensors
Luna Lu’s sensors that determine the strength of concrete are being implemented nationwide.
294 Placements: TIME, Interesting Engineering, WFAA (Dallas), Indianapolis Business Journal
Audience reach: 669.7 million potential views
8. Nusrat Jung and hair care chemicals
Nusrat Jung discovers dangerous chemicals in hair care products can linger in the air in surprising amounts.
206 Placements: Axios, Daily Mail, U.S. Sun, Tech Crunch, Earth.com
Audience reach: 882.6 million potential views
7. Gebisa Ejeta receives National Medal of Science
Gebisa Ejeta receives National Medal of Science from President Biden.
152 Placements: BBC, CNN
Audience reach: 2.3 billion potential views
6. Carolin Frueh and space junk
Carolin Frueh shares space junk research and speaks with media about potential fines for littering in space.
290 Placements: CNN, NPR, Popular Science, Axios, Gizmodo
Audience reach: 3.8 billion potential views
5. Xiulin Ruan and the world’s whitest paint
The world’s whitest paint is now thinner and lighter than ever.
1,392 Placements: The New York Times, CNN, Politico, Inside Edition
Audience reach: 4.3 billion potential views
4. Jim Bullard named dean of the Daniels School of Business and various economic analyses
Former St. Louis Fed head Jim Bullard sought as national expert on economy.
1,266 placements: Associated Press, Bloomberg, CNBC, Fox Business, The Wall Street Journal
Audience reach: 4.8 billion potential views
3. Semiconductor workforce development
Purdue is driving the future of workforce development for the semiconductor industry.
4,655 placements: The New York Times, The Economist, The Washington Post, Associated Press, NPR
Audience reach: 8 billion potential views
2. Danny Milisavljevic and the James Webb Space Telescope
Lead James Webb Space Telescope researcher Danny Milisavljevic reveals new images of Cassiopeia A supernova.
2,046 placements: 60 Minutes, Associated Press, CNN, Fox News, Popular Science
Audience reach: 8.7 billion potential views
1. Andrew Whelton and water contamination
Andrew Whelton offers expertise after Maui wildfires, Ohio train derailment.
5,427 placements: BBC, CNN, NBC, CBS Sunday Morning, The Washington Post, Associated Press
Audience reach: 12.7 billion potential views
Writer/Media contact: Trevor Peters, peter237@purdue.edu
Source: Tim Doty, doty2@purdue.edu
