The organic label doesn’t tell the full story

Organic producers are helping India’s farmers safeguard their land

A farmer in India plows his organic cotton field to destroy weeds. (Photo credit: Andrew Flachs) Download image

WEST LAFAYETTE, Ind. — The label on organic, fair-trade coffee and clothing doesn’t always tell the full story.

In some cases, companies are working behind the scenes to provide more than just higher earnings by helping marginalized farmers secure land and protect it from logging, mining and large-scale agriculture operations. This is true with organic coffee and cotton production in three villages in India, home to more organic producers than any other country, said Andrew Flachs, an assistant professor of anthropology at Purdue University.

“Organic farming helps to make a new kind of rural wealth available to Adavasi, or scheduled tribe farmers in these villages,” Flachs said. “These are not people who could own land before, and now they’re part of this first generation since independence and new laws to really have these rights to land, this resource that can keep producing wealth and status. It’s a big deal to pass that forward year after year, and organic farming is one way to really protect and preserve that.”

During the summer of 2018, Flachs and Sreenu Panuganti, a graduate student at the University of Hyderabad, led surveys, interviews and focus groups, attended planning meetings and visited farms in two South Indian villages in the Adilabad district in northern Telangana, as well as one village near Araku in Andhra Pradesh. They asked how farmers and their families imagined their products and the place of agricultural work for their children. The findings are published online in the journal Economic Anthropology.

The researchers found that farmers decided to produce organic commodities like coffee and cotton not only to add value, but to safeguard their land from corporate interests and extraction operations, which are favored by banks and the local government, Flachs said. Many organic producers in India, for example, have a social justice wing that provides assistance to farmers seeking loans and organic certification. The study focused primarily on Adivasi farmers, members of scheduled tribes that have been targets of discrimination since the days of British colonization.

An organic coffee farmer points out the array of agricultural biodiversity in his mountainside coffee garden. (Photo credit: Andrew Flachs) Download image

“These people have been historically kicked off land but now are seeing a bright future in agriculture, which is a good thing if we’re talking about sustainable farming,” he said. “You have to have young farmers adopting this way of life. Since the 1950s, development all around the world has meant getting off the farm and going to the cities, but now we’re starting to question that all around the world.”

Farming is an important way of life in India, an occupation comprising 60 percent of the country’s workforce, Flachs said. The researchers found that farmers’ dreams of passing down their land to their children played an important role in their decision to go organic. As a result, there are booming opportunities for rural white-collar jobs surrounding the burgeoning industry.

“You’ve got this class of rural professionals that could be making a lot more money doing the same kind of exploitation that everybody else is doing, but now they see themselves as part of this industry,” he said.

Research support was provided through the American Institute for Indian Studies and the Purdue University College of Liberal Arts.

The work aligns with Purdue's Giant Leaps celebration, acknowledging the university’s global advancements made in sustainability as part of Purdue’s 150th anniversary. This is one of the four themes of the yearlong celebration’s Ideas Festival, designed to showcase Purdue as an intellectual center solving real-world issues. 

Writer: Joseph Paul, 765-494-9541, paul102@purdue.edu

Source: Andrew Flachs, aflachs@purdue.edu

Note to Journalists: Reporters interested in a copy of the paper should contact Joseph Paul, Purdue News Service, 765-494-9541, paul102@purdue.edu.

ABSTRACT ­

Organic aspirations in South India

Andrew Flachs, Purdue University; Sreenu Panuganti, University of Hyderabad, Telangana State India

Organic regulation makes products legible to consumers around the world, adding value to commodities and seeking to counter socioecological injustice through neoliberal logics of consumer choice and market diversification. Despite the regulatory and consumer need for universal signification, organic agriculture varies considerably between regional contexts and even within the same country. Within India, home to more organic producers than any other nation, certified organic cotton agriculture in Telangana and certified organic coffee production in Andhra Pradesh highlight how organic agriculture provides distinct, but parallel, ways for farmers and intermediaries to capture value in these supply chains. These questions are especially pressing in South India, which has struggled to spread the economic development of Hyderabad and coastal Andhra Pradesh to poorer rural areas plagued by suicide and agrarian distress. In this article, we explore how organic farmers and intermediaries in South India navigate the demands of foreign capital and governance while negotiating the benefits of global ethical supply chains alongside their own aspirations.