Purdue’s Online Master of Science in Communication Launches New Concentration in Digital Media and Communication Technologies
Technologies like artificial intelligence (AI) and data mining have changed today’s technological landscape and the technological landscape of the future – but these technologies are also changing the ways we communicate. According to Forbes, the expansion of digital and information technology into all areas of life has started to create a noticeable social impact, increasing the speed at which people communicate, influencing the cadence of our communication, and even transcending things like language barriers.
For professional communicators, grappling with emergent technology is nothing new. Since communication is influenced and mediated by many factors, the field has always been dynamic. Embracing change and staying ahead of new technologies is one of the primary ways communication professionals can remain competitive in a rapidly evolving market.
To help communication professionals develop in-demand skills and stay ahead of the technology curve, Purdue University’s online Master of Science in Communication program has launched a new concentration in digital media and communication technologies. The concentration, which can be completed while students pursue their master’s in communication, focuses on emerging technologies in social media, data analytics, AI and more.
This innovative new concentration reflects the Brian Lamb School of Communication’s commitment to offering cutting-edge education opportunities that reflect current and future trends in the communication industry. Students in the concentration will complete hands-on coursework that utilizes new communication technologies and methods, such as AI and generative language models, social media management, data storytelling, and digital media analytics.
“We live in a perpetual beta environment, where today’s communication practitioner needs to understand emerging technologies and how best to leverage them,” said Matt Charles, continuing online lecturer and the new director of online master’s programs in the Brian Lamb School for Communication. “Led by top lecturers who live and breathe this space, the digital media and communication technologies concentration provides insights into this world and how to best navigate it.”
We live in a perpetual beta environment, where today’s communication practitioner needs to understand emerging technologies and how best to leverage them.
Matt Charles
Continuing Online Lecturer and Director of Online Master’s Programs
Brian Lamb School for Communication
The concentration in digital media and communication technologies adds to the diverse offerings in the online master’s in communication program, which include concentrations in strategic communication and public relations; branding and marketing; management and leadership; and health communication. The program also offers two online graduate certificates in strategic communication management and communication and leadership, which give students even more opportunities to customize their graduate education around their career goals.
“The Lamb School’s online M.S. in Communication, and associated graduate certificates, offer students the flexibility they need to earn a degree while maintaining a healthy work-life balance,” said Charles. “Having earned a graduate degree primarily online, I believe this is a non-negotiable, especially as we live in an ever-increasing non-stop 24/7 world where the communicator always is on-call.”
To learn more about this new concentration, please visit the online Master of Science in Communication’s webpage.