Legacy Course Catalog
MGMT 523 - Marketing And E-Commerce
| Effectivity: | 08/20/2007 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 2 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr |
| Short Title: | Marketing & E-Commerce |
| Description: | Investigates the fundamentals of Electronic Commerce to better understand and evaluate the major changes occurring in marketing as a result of the expansion of the Internet. Organized in two parts focused on: (1) business webs and models; and (2) customer management. Studies simple but powerful economic theories and examines empirical data to investigate strengths and weaknesses of Internet-based business models. Examines principles on web psychology and the ways they can be applied to enhance brand equity, consumer trust, and consumer satisfaction. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Registration Approval Type: | Department |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
