Legacy Course Catalog
HTM 231 - Hospitality And Tourism Marketing
| Effectivity: | 05/14/2007 - Fall 2007 *** @ Purdue Fort Wayne Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Ind Lec |
| Usually Offered: | sum |
| Short Title: | Hosp & Tour Marketing |
| Description: | Provides students with a customer-oriented approach to marketing in hospitality and tourism. Techniques available to hotels, restaurants, tourism, and travel businesses are described and evaluated, including packing, the travel trade, advertising, sales promotion, merchandising, and personal selling. |
| Department: | Consumer & Family Sciences |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
