Legacy Course Catalog
GBM 400 - Marketing Management
| Effectivity: | 08/21/2006 - Fall 2007 *** @ Purdue North Central Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Marketing Management |
| Description: | Marketing planning and decision-making are examined from the firm and the consumer's point of view. The course content includes product differentiation, segmentation, product policy, positioning, and commercialization. The discussions involve case analyses of how these concepts have been implemented in actual business operations. Criticism will involve the effectiveness of the marketing strategies selected and the decisions that were implemented. The primary assessment involves case analyses, case presentations, and an analytical assessment of a real case scenario. |
| School: | Professional Studies Division |
| Department: | Academic Business Department S&W |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
