Legacy Course Catalog
MGMT 621 - Marketing Management II
| Effectivity: | 01/10/2005 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 2 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr |
| Short Title: | Marketng Management II |
| Description: | Introduces students to the analytical, strategic, and tactical aspects of marketing management. Exposes students to the issues and challenges in the management of the marketing mix, including product policy, pricing, marketing communications, and distribution policy. Prerequisite: MGMT 62000. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Registration Approval Type: | Department |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
