Legacy Course Catalog
BUFW M560 - Strategic Marketing Management
| Effectivity: | 08/20/2001 - 12/18/2004 @ IU Fort Wayne Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Strategic Marketng Mgt |
| Description: | Thiscourse focuses on strategic marketing analysis and planning for domestic and global markets. Using cases, readings and research projects, students learn to develop marketing strategies that strengthen competitive advantage and improve performance. Topics include marketing tools and decision models, and analysis of customers, competitors, opportunities, and the macroenvironment. |
| Department: | Business & Economics |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
