Legacy Course Catalog
BUFW M560 - Marketing And Customer Relationship Management
| Effectivity: | 08/22/2005 - Fall 2007 *** @ IU Fort Wayne Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Mktg Cstmr Rltnshp Mgt |
| Description: | The course is a study of how market-driven organizations strengthen their competitive advantage by creating value for customers. It focuses on the role of marketing and its relationship to other business functions; marketing analysis, planning and implementation in changing domestic and global markets; building customer relationships, and ethical decision-making. |
| Department: | Business & Economics |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
