Legacy Course Catalog
MGMT 521G - Brand Management
| Effectivity: | 05/12/2008 - 08/01/2008 @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 2 |
| Instructional Types: | Lec |
| Usually Offered: | fal |
| Short Title: | Brand Management |
| Description: | Designed to provide an understanding of how to manage a brand, product, or product category. The course focuses on issues related to customer behavior and customer decision making, with an emphasis on how to utilize such customer-oriented knowledge, especially as it relates to developing ideal forms of advertising and communications, product and/or service adjustments or extensions, and appropriate decisions related to distribution and pricing, all of which must be concerned both with customer acquisition and retention. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Registration Approval Type: | Department |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
