Legacy Course Catalog
MGMT 428 - Advertising Management
| Effectivity: | 08/29/2005 - Fall 2007 *** @ Purdue Calumet Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Advertising Management |
| Description: | This course provides an understanding and evaluation of the advertising function within the modern business environment. The course covers history, advertising and the promotional mix, and advertising as a vital communication tool. |
| Department: | Management |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
