Legacy Course Catalog
MGMT 623 - Business Marketing
| Effectivity: | 01/08/2007 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 2 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Business Marketing |
| Description: | Marketing of goods and services to businesses and other organizations for use in their production and further marketing of goods and services is studied. Emphasis is placed on management of the field sales force, industrial buying processes, distribution channel development and maintenance, development of new industrial products, pricing and promotion decisions. Prerequisite: MGMT 62000. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Registration Approval Type: | Department |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
