Legacy Course Catalog
MGMT 629 - Select Prob Marketing
| Effectivity: | 01/08/2007 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Ind Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Select Prob Marketing |
| Description: | Individual and group study of current research problems in marketing. A limited set of problem areas will be covered in any one offering. Areas selected will range from problems in research methodology to applications of methodology to current problem areas in marketing, such as channel development, advertising effectiveness, competitive price response, adoption and diffusion, market share behavior, market segmentation, communications, and media selection. Emphasis will be placed on current substantive problems rather than research methods per se. Prerequisite: MGMT 62000 or 67000. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | YES |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
