Legacy Course Catalog
MGMT 654 - Corporate Communication Strategies
| Effectivity: | 01/08/2007 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 2 or 3 |
| Instructional Types: | Lec |
| Usually Offered: | spr |
| Short Title: | Corp Commun Strategies |
| Description: | Examines how managers use internal and external communications to implement corporate objectives and strategies. Emphasizes developing communications plans and preparing appropriate written and oral means for implementing those plans. Covers communicating with employees, customers, stockholders, the media, and other audiences. Prerequisite: MGMT 65300. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
