Legacy Course Catalog
MGMT 421 - Promotion Management
| Effectivity: | 08/27/2001 - Fall 2007 *** @ Purdue Calumet Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Promotion Management |
| Description: | Promotions Management integrates Advertising, Public Relations and Publicity, Personal Selling and Sales Promotion as the overall promotional mix. Various communication methods and tools are treated as variables for use alone or in combination to communicate attributes of products and services to the customer. |
| Department: | Management |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
