Legacy Course Catalog
BUS M303 - Marketing Research
Effectivity: | 08/20/2001 - Fall 2007 *** @ IU Fort Wayne Traditional |
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Credits: | 3 |
Instructional Types: | Lec |
Usually Offered: | fal spr sum |
Short Title: | Marketing Research |
Description: | Focuses on the role of research in marketing decision-making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis. |
Department: | Business & Economics |
Credit By Exam: | NO |
Repeatable Flag: | NO |
Temporary Flag: | NO |
Full Time Privilege Flag: | NO |
Honors Flag: | NO |
Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.