Legacy Course Catalog
BUS M301 - Introduction To Marketing Management
| Effectivity: | 08/20/2001 - 12/21/2002 @ IU Fort Wayne Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Intro To Mkt Mgt |
| Description: | Overview of marketing management in a dynamic competitive environment. Examines the company-wide implications of marketing principles and tools for decision-making, from both the firm's and the consumer's viewpoint. Also considers implications of marketing decisions for the macro environment. Applications to various organizations and global markets. |
| Department: | Business & Economics |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
