Legacy Course Catalog
BUS M405 - Buyer Behavior
| Effectivity: | 08/20/2001 - Fall 2007 *** @ IU Fort Wayne Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Buyer Behavior |
| Description: | Behavior of the buyer relevant to marketing decision. Logic of market segmentation and recognition of customer heterogeneity. Buyer behavior analyzed in terms of customer's decision-making process, and models of individual and aggregate behavior. Specific attention to consumer behavior in retail markets and procurement behavior in industrial markets. |
| Department: | Business & Economics |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
