July 12, 2005 Imaginestics and Mid-America Plastics Partners Form Alliance to Enhance Online Supplier Search July 12, 2005 Purdue Research Park, West Lafayette, Indiana, U.S.A - Imaginestics, a leading provider of design reuse management solutions for discrete manufacturing, and the Mid-America Plastics Partners (MAPP), a plastics manufacturing trade association, announced today an alliance to enhance the quality of its plastics online supplier directory. MAPP currently manages the plastics industries only "web-based process capabilities" supplier search engine that offers Original Equipment Manufacturers (OEMs) and those needing plastics suppliers quick and efficient access to volumes of qualified information. Through this alliance, Imaginestics will manage MAPP's online supplier directory and enable users to search and access more detailed and qualified supplier information. In addition, Imaginestics will enable users of its plastics i-advisor software to locate plastics supplier through seamless integration with MAPP's online supplier directory. "MAPP is committed to linking OEMs and plastics end users to qualified industry suppliers, and we are excited to utilize our technology to create this important bridge," said Nainesh Rathod, Imaginestics' president and CEO. "Our rich capability based online search technology platform in conjunction with our i-advisor software product helps the plastics supplier collaborate early in OEMs design process." "The Supplier Search is a valuable part of MAPP's services for our members, and Imaginestics' technology turbo-charges this engine with much more advanced search capabilities," commented Troy Nix, executive director of MAPP. "Our current directory has served us well, but this new technology will significantly advance MAPP's Supplier Search Tool." The directory will replace the current Supplier Search, which is available on the MAPP website. About Imaginestics Imaginestics is the emerging leader in Design Reuse Management (DRM) systems for the manufacturing and life sciences industry. DRM is the process of applying current and legacy design knowledge at the point of application so it can be processed when it is useful. Imaginestics' product suite includes i-advisor, an engineering advisory system; i-config, an enterprise-wide product configurator; and i-compare, an intelligent design content matching and locator tool. About the Mid-America Plastics Partners (MAPP) MAPP is the only Trade Association for Plastics Processors and is the largest grassroots organization of its kind in the plastics industry. MAPP's mission is to improve the profitably of its members and does so by providing value-added programs and services to include: - Affinity, Group Discounts, and Aggregate Buying Programs; - Marketing and Access to New Business Opportunities; - Educational/Technical Training Seminars and Conferences; - Business and Technical Problem Solving Tools; and - Professional Facilitation in Industry Networking and Connection Services. For further information, contact Jeff Chamberlain, (765) 464-1700, e-mail: jeff.chamberlain@imaginestics.com or Troy Nix, (317) 913-2440, e-mail: tnix@mappinc.com To the Purdue Research Park web site