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| * Purdue Research Park |
| * Simulex Inc. |
April 16, 2008
Simulex celebrates open house with expansion, announcement of two separate divisions
WEST LAFAYETTE, Ind. -
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The company is now divided into Simulex Federal and Simulex Global divisions.
"Simulex Federal will focus on serving governmental clients in the United States and Simulex Global will focus on national and international companies," said Alok Chaturvedi, founder, chairman and CEO of Simulex.
The open house will be from 6:30-8:30 p.m. in the company's new location at LakeView Technology Center, 3482 McClure Ave.
France A. Córdova, Purdue University president; Joseph B. Hornett, senior vice president, treasurer and COO of the Purdue Research Foundation; and Chaturvedi; are expected to speak at the event.
"The move to this expanded location is a milestone for Simulex, as it will support our new divisions and our continued growth," said Chaturvedi, who also is a Purdue professor of management. "In addition to our headquarters in West Lafayette, Ind., we have offices in San Francisco, Atlanta and Norfolk, Va., and a subsidiary in India."
The company's technology is used by the U.S. Joint Forces Command, Naval Air Command, U.S. Army Recruiting Command and Fortune 500 companies.
Besides national and homeland security, companies use the Simulex Synthetic Environments for Analysis and Simulation (SEAS) data to make market segments more profitable and determine the best time to introduce a new product or technology.
Chaturvedi received Purdue's 2007 Outstanding Commercialization Award, which is sponsored by the Central Indiana Corporate Partnership. He also is founder and former director of the Purdue Homeland Security Institute at Discovery Park.
The 26,000-square-foot LakeView Technology Center was dedicated in November. The building was developed by Stephen Shook, managing member of the Lafayette, Ind.-based SRZ McClure Development I LLC, the organization that owns the facility. Simulex occupies 8,000 square feet. The center also houses a 7,800-square-foot MRI center, called InnerVision West, which provides a 3-Tesla MRI scanner. The MRI center is a partnership among Purdue University, Purdue Research Foundation, St. Elizabeth Regional Health, Unity Health Care and GE Healthcare.
About Simulex
Simulex, which was established in 1999, currently has 40 employees. The company provides fully functioning synthetic environments that enable government and business customers to gain insights into complex situations. The technology, called Synthetic Environments for Analysis and Simulation (SEAS), was developed at Purdue and is the business analogue of military war gaming. It provides continuously running artificial theaters consisting of interlinked individuals, organizations, institutions, infrastructures and geographies. These theaters are populated with virtual entities with parameters established by real-world data. Within these theaters, customers can anticipate and shape competitive reactions to their actions and consequently predict and evaluate future courses of action. Simulex is currently developing technologies to move towards an ongoing simulation of the world in which participants can work collaboratively to share data, experiences and knowledge through a common repository. All participants will instantly gain access to expertise in a seamless, integrated environment that is constantly updated with and validated by real-world research, data and trends.
About Purdue Research Park
The 725-acre Purdue Research Park (https://www.purdueresearchpark.com) has the largest university-affiliated business incubation complex in the country. The park is home to more than 140 companies. About 90 of these firms are technology-related and another 39 are incubator businesses. The park was ranked No. 1 in 2004 for university- affiliated research parks and received the 2005 Outstanding Commercialization Award, both from the Association of University Research Parks. The park's companies also have received numerous recognitions, including a 2006 MIRA Award: Innovation of the Year for Purdue Research Park/Quadraspec Inc. and a 2005 CoreNet Global Innovators Award finalist. The Purdue Research Park is part of the Purdue Research Foundation, a private, nonprofit foundation created to assist Purdue University in the area of economic development. In addition to the Purdue Research Park in West Lafayette, the foundation has established or is currently constructing technology parks in other locations around Indiana including Merrillville, New Albany and Indianapolis.To the Purdue Research Park, https://www.purdueresearchpark.com
PHOTO CAPTION:
Alok Chaturvedi, at left, is the founder, chairman and CEO of Simulex Inc. The Purdue Research Park-based company announced two new divisions, Simulex Federal and Simulex Global. The company's technology, called Synthetic Environments for Analysis and Simulation (SEAS), was developed at Purdue and is the business analogue of military war gaming. The technology is used by the U.S. Joint Forces Command, Naval Air Command, U.S. Army Recruiting Command and Fortune 500 companies. (Purdue News Service file photo/David Umberger)
A publication-quality file photo is available at https://www.purdue.edu/uns/images/+2007/chaturvedi-award.jpg
Purdue Research Foundation contact: Cynthia Sequin, (765) 494-4192, (765) 413-6031 (mobile), casequin@prf.org