Marketing Management II

Provided by: Coursera

In this course, you will complete a more detailed analysis of the Marketing Mix elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.


Course Objectives:

  • To learn what are channels of distribution, different pricing models, Marketing Communication, Consumer Behavior


Recommended Background

  • Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.

Course ID

CA030

Skill Focus

Beginner

Instructor(s)

Coursera

Employee Type

Leadership, Change leaders, New Applicants

Method of Delivery

Online

Estimated Effort

15 hrs

Cost

Contact for Pricing


Can audit for free (no certification); Full Financial Aid Available for Certification