This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
Course Objectives:
- To understand importance of strategy, avoiding old,tired ideas
- changes in strategy due to advancing technology & Globalization.
Recommended Background
- Recommended for individuals preparing for leading positions in Business Development , Strategy and General Management and of course as an Entrepreneur.
Course ID
CA082
Skill Focus
Beginner
Instructor(s)
Coursera
Employee Type
Leadership, Change Leaders, Operations Team
Method of Delivery
Online
Estimated Effort
9 hrs
Cost
Contact for Pricing
Can audit for free (no certification); Full Financial Aid Available for Certification