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2012-19 Campaign Initiatives

On October 9, Purdue President Mitchell E. Daniels, Jr., announced Ever True: The Campaign for Purdue University.

"As we approach the 150th anniversary of Purdue's founding, we are embarking on a campaign — Ever True — that will elevate our University's reputation for research excellence and intellectual achievement in a new era of accountability in higher education," Daniels said. "We invite the support of the entire Purdue family in this historic undertaking."

With a goal of $2.019 billion raised by 2019, Ever True is the largest fundraising effort in Purdue history. The campaign spans July 1, 2012, through June 30, 2019, concluding in the University's 150th anniversary year.

This campaign will propel the Purdue Moves initiatives Affordability & Accessibility, STEM Leadership, World-Changing Research, and Transformative Education — and reinforce the University's overarching commitment to keep a rigorous college education within students' financial reach. More broadly, it will unite the Purdue community around three key priorities:

The theme of the campaign, Ever True, springs from the lyrics of "Hail Purdue!" and speaks to the loyalty and commitment our Boilermaker family has long demonstrated.

To learn more, visit the PurdueEverTrue site or connect with #PurdueEverTrue on social media.

 

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