Gentlemen from Purdue's Gamma Rho fraternity showcase their chapter's history through steps, strolls, chants and dancing at the National Pan-Hellenic Council Yard Show in 2021. Photo credit: Mary Icenogle, Marketing and Photography Coordinator student intern, Fall 2021.

Gentlemen from Purdue's Gamma Rho fraternity showcase their chapter's history through steps, strolls, chants and dancing at the National Pan-Hellenic Council Yard Show in 2021. Photo credit: Mary Icenogle, Marketing and Photography Coordinator student intern, Fall 2021.

What We Do

Student Life Marketing provides marketing and communication services for Student Life departments and units. Our goal is to craft student-centered communications that met your project goals. Student Life Marketing works with colleagues to create communication solutions for their initiatives, services and programs. Below is a list of potential ways we can work together to help you connect with current students or other identified audiences.

Marketing & Communication Planning
Marketing and communication planning can be anything from a simple meeting to organize and guide clients’ marketing aims to a more formal collaboration, resulting in a marketing or communication plan or calendars. These plans will equip clients with strategies and could include timelines, marketing goals and tactics utilizing analytics from various channels. Student Life Marketing is here to support our clients every step of the way, in whatever capacity is needed.
Marketing & Communication Consulting
Consulting can take many different forms. Student Life Marketing can work with third parties on behalf of Student Life units as a marketing representative, provide feedback and guidance to Student Life staff on marketing initiatives or even participate as a marketing representative in internal meetings.
Design
Design services supports all other functions within Student Life Marketing by providing visual direction and branding for all marketing initiatives. Student Life Marketing can work with clients to provide a variety of deliverables including, but not limited to:
  • Publication design
  • Infographic/presentation design
  • Promotional advertisements (point-of-sale, newspaper, etc.)
  • Social media graphics and other channels that need a visual asset
Website Support
From webpage updates to strategic planning for a new or revised website, Student Life Marketing is prepared to fulfill your website needs. Website services also include custom front-end development, training in Cascade (enterprise content management system), liaison with IT applications and more. We also work to make sure all digital assets online (PDFs, images and videos) are ADA compliant per federal regulations.
Media Relations & Writing
Student Life Marketing can help colleagues tell the story of the Division of Student Life in the form of publication authorship, newsletters and press releases. Student Life Marketing’s media relations and writing services can help our Student Life colleagues through the entire process, from start to finish: researching, interviewing, writing and more. We also build relationships with media partners both on and off campus to establish a network to share Student Life’s impact on the West Lafayette campus college experience.
Social Media Support
This area includes both operational and strategic services and relies heavily on content generation. Our operational services can include tasks like scheduling posts, answering messages or live posting. Strategic services can include planning social media contests, guidance on different social media platforms and providing recommendations for improvement.
Digital Signage Support
Student Life Marketing is considered a subject matter expert on the campus digital signage software (Fourwinds) and manages content on most signs within Student Life. In addition to content management, Student Life Marketing develops custom templates for signs. This includes developing ways for Student Life units to update, without requiring them to have extensive knowledge of enterprise digital sign software, making it easier for our clients to manage their digital signage across campus. 
Photography

Student Life Marketing offers event photography, product photography and headshots as a part of our photography services. Other than being on-site and taking photographs, we take care of post-production and archiving.

Email Services
Email services range from consulting on content to creating email communications. Student Life colleagues can work with us to distribute information to students via email by providing assets, developing content, tracking click and open rates and designing templates for email campaigns.

Looking for help on your next project?

Submit a project request or connect with us! We are always looking to partner and help you communicate your next big idea to current students. Not sure where to start? Connect with our Project Coordinator, Andi Hedrick at hedricka@purdue.edu.