The Purdue brand is our way of telling the Purdue story, consistently and in concert with the entire university. Student Life Marketing creates marketing and communication in the Purdue brand guidelines. Purdue Marketing and Communications manages our institution brand and provides online resources to help colleagues learn and understand brand application.

Brand Strategy
Learn about the brand audience, essence, messaging and personality. This is how we tell the world who Purdue is, why we exist and why it matters.

Logos and Co-brand Usage
Learn about the university signature mark, co-brands and proper usage.

Visual Identity
Learn about brand approved colors, fonts and other graphic elements and guidelines.

Purdue Editorial Style Guide
Learn about the editorial rules and Purdue-specific conventions relative to spelling, punctuation and word usage.